How we helped Cake Group launch its new self-custody arm for institutions.
Levain is a self-custody solution for financial institutions involved in the digital asset space.
The SaaS solution allows asset managers to have custody of their own assets using multi-sig technology, whilst expanding their portfolio with a secure gateway to multi-chain DeFi access.
Why Levain needed our support:
Cake DeFi (now Bake) is a highly regarded retail DeFi platform, though Cake Group was lesser known as a B2B brand in the earlier stages of us working together, something that understandably had to change if they wanted a successful go-to-market product launch for Levain.
The objective:
Having successfully helped Cake hire its group CMO, it was now time to find Levain its very own Head of Marketing.
The company did not want just any marketing leader, they wanted someone with demonstrated examples of previous success in a similar environment, that they can trust to own the GTM strategy for Levain, scale its marketing team and spearhead the organisation’s 1-10 growth journey.
Mission complete:
We found that person and managed to fill the position with only 1 CV sent. Testament to our highly targeted “quality over quantity” headhunting approach.
This candidate ticked all of the boxes, having recently spent 3 years as Head of Marketing for one of APAC’s fastest growing B2B fintech firms.
As the previous employer’s first marketing hire, this person built the company’s marketing operations from the ground up, eventually taking them from Series A to Series C, together with unicorn status.
The founders of Cake Group knew straight away this was the person to launch Levain.
Headhunting solutions, exclusive to the digital asset industry.
Together we shall build the future of finance.
